The Wilder Companies redeveloped Westford Valley Marketplace for   UBS as a Whole Foods-anchored experiential retail center. Like many retail centers of its vintage,   Westford Valley has a covered aracde running along the front of the in-line   lease spaces. This type of arcade,   while originally conceived of as protection from the weather, tends to   obscure retailer identity and deaden the shopping experience. To breath new life into the property,   architectural variety was introduced into the building facades. Drawing from traditional New England   references, a language of facade motifs gather retailers into groups and   break down the monotonous and long existing facades while maintaining ample   tenant signage panels.